Thrown out there 6 months before the release of the album, the first single, 'Personal Jesus', oozed confidence with its blatantly messianic statement - "Your own personal Jesus, reach out and touch faith" - calling out with an almost naive arrogance. Like 'Blasphemous Rumours' 6 years earlier, it touched a nerve amongst the moral right and to further fuel Christian animosity, Anton Corbijn's art direction was suitably provocative.