The exhilarating atmosphere of this mammoth event was caught on camera by famed  60s documentary director, D.A. Pennebaker, who had been invited to film the exploits of the band as the 'Music For The Masses' juggernaut swept across the American heartland laying siege to everything in its wake and leaving behind a newly enthused and ever growing legion of followers. The '101' live album (mixed by Alan in London with Alan Moulder) along with the film (named after the 101 dates the tour encompassed) was released on 13th March 1989 and 'Everything Counts' was the track chosen to promote it. "I can't remember who really pushed for 'Everything Counts' - I think it was fairly unanimous. It had been a very popular live track for a number of years."