"It was actually quite predictable - the pattern for DM releases has been the same for many years. The fans are so dedicated that they rush out and buy the records in the first week of release resulting in a very high chart position (usually higher if it's a single pre-release of the album). This position is difficult to maintain or improve upon in the second and third weeks and the record doesn't have time to cross over (if it's going to) before it is dropping down the chart. As soon as the single starts to drop, radio stops playing it and the cycle is complete. Everything is over within 3-4 weeks. Not necessarily a reflection of the music, just a syndrome which has become almost impossible to break away from. By contrast, 'Just Can't Get Enough' was in the charts for something like 18 weeks."