Mixed at Hansa Studios in Berlin, 'Everything Counts' represented a significant step forward. Introducing the Emulator / Drumulator combination that would go on to dominate the rest of the album, its opening sound is very much a 'sample' and gave the masses who bought the record (resulting in DM's biggest hit of the time - No. 6 in England) a real sense that they were tuned in to the latest sound. The video was shot by Clive Richardson in and around Berlin and was the first in a series that he would go on to direct for the band. "It was felt that after the Julian Temple years, we needed to harden up not only our sound but also our image. Clive had lots of new ideas which didn't involve stupid storyboards where we were required to act."